Sponsorship Consulting & Training

Below you will find some of our most popular services including sponsorship consulting & training. Don’t forget to check out our Review My Sponsorship service for a unique personalised sponsorship review.

Sponsorship Consulting

Want world class sponsorship consulting experts working for you without having to hire them full time, or simply need some extra flex on your team? If you’re ready to be epic with sponsorship, and you’re open to best practice approaches, then we’re here to work with you. Let’s reshape sponsorship in your organisation today.

Sponsorship Coaching

Sometimes we need someone with a fresh perspective to challenge our thinking, offer alternative solutions, look over our shoulder, or simply provide reassurance to help us get the best outcomes. Get a champion in your corner today for one-on-one sponsorship consulting.

Sponsorship Training

Whether you’re a brand wanting better results, or you’re a sponsorship seeker trying to get sponsorship, getting sponsorship training from an expert will help break down any current challenges you’re facing.

Sponsorship Consulting

Whether it’s a one-off sponsorship project, or you’re needing to revamp how you do sponsorship, sponsorship consulting can help.

We become a non-partial extension of your team and deliver world-class sponsorship projects. We work with brands who sponsor and we also work with sponsorship seekers.

For brands who sponsor, these are the types of projects we consult on:

  • Sponsorship strategy
  • Sponsorship portfolio audits to align with supporting business objectives
  • Leverage campaigns to deliver return on objectives
  • Develop effective measurement tools to show return on objectives
  • Contract negotiation
  • Sponsorship team structures
  • Sponsorship reviews and feedback
  • Educate and transition senior management to adopt best practice sponsorship principles

For Sponsorship Seekers, these are the types of projects we consult on:

  • Sponsorship strategy
  • Effective Sponsorship Levels
  • Sponsor research and identification
  • Sponsorship pitching documents
  • Leverage campaigns to get brands excited
  • Develop effective measurement tools to show return on objectives
  • Contract negotiation
  • Sponsorship team structures
  • Sponsorship reviews and feedback
  • Educate and transition senior management and board members to adopt best practice sponsorship principles

If you’re ready to be epic with sponsorship, and you’re open to best practice approaches, then we’re here to work with you. Let’s supercharge sponsorship in your organisation today.

Pricing is based on client needs and the scope of work required. Book an initial chat today to find out more.

Sponsorship Coaching

Imagine having the confidence of having a sponsorship expert guiding you along the way. Someone to give you a fresh perspective or challenge your thinking.

Having someone to offer alternative solutions and provide reassurance when you’re in doubt.

Being able to get expert feedback on everything you create or implement for your sponsorships.

We work with a limited number of sponsorship professionals to help them absolutely smash their sponsorships. We’re able to provide guidance and coach people to achieve the best outcomes.

Pricing starts at $260 + GST per hour. 

Click below to book an initial chat and find out more.

Sponsorship Training

When you don’t know what you don’t know, it can be really hard to know if you’re approaching sponsorship correctly.

Sometimes it simply takes some extra insights to really get that breakthrough with sponsorship.

Sometimes we have the will and determination, but we lack the best knowledge, or the best strategies.

We provide tailored training solutions to help any organisation with sponsorship. Whether you’re a brand wanting professional development or you’re a sponsorship seeker wanting to upskill in how to get or manage sponsorships, then we can help.

We can provide online, or in person training. This can be delivered to groups or individuals depending on your needs.

We provide training on all areas of sponsorship such as how to effectively measure sponsorship, how to get a return on investment, how to develop killer leverage plans, how to research and develop sponsorship proposals, how to get extra budget for leveraging, contract negotiation, stakeholder management and everything in between.

Find out how we can help by booking a time to chat with us.

Dear Sponsorship Seeker

Working in a passion niche like Sports, Events, Charities, Content Creation or Gaming is a tremendously rewarding and often fun environment to work in.

Do you know what isn’t so fun about working in this niche though?

The constant struggle and requirement of securing new revenue to keep the doors open.

Every day, constantly balancing up between staff costs, operating costs, growing the organisation, investing in future developments and generating revenue.

Pursuing sponsorship from brands to help ease this pressure would surely mean everything would become so much easier, right?

But, how does someone actually get Sponsorship.? It sounds easy enough. Get some brand to pay big money in exchange for putting their logo on some marketing material. Boom, done!

Here’s how it normally goes.

It starts with developing sponsorship proposals with professional designs, great pictures and all the benefits that came to mind.

The proposals come with well thought out sponsorship levels like Gold, Silver and Bronze packages with varying amounts of free tickets, logo placements, the ability to activate and brand awareness opportunities.

It gets sent out to all the usual suspects, Nike, Coca-Cola, Banks, Insurance Companies, Car Companies, Travel Companies and so on.

But, for the most part, it falls flat on it’s face and hardly anyone even replies. Or it’s some generic email response which is generally a polite form of a big fat NO.

When a brand finally does come on board it’s so tough to keep them, let alone knowing how much money to ask for without scaring them away.

Half of them have regular staff turnover which means the relationship manager changes often, and of course their replacement wants to change or challenge everything that was already agreed upon.

Most of the time it seems next to impossible to actually get the brand to spend money on leveraging their sponsorship, while at the same time they’re wondering why they’re not getting sales from the sponsorship.

It was all supposed to an easy fix to the financial struggle of working in a passion niche. Now it seems more like a full-time job.

That doesn’t sound so fun anymore.

If only there was a way to approach brands and not only do they return emails about sponsorship proposals, but they get excited to chat about it and interested in hearing more. How much of a difference would that make?

Imagine having enough confidence and not worrying about how much money to ask for?

Finding a way to get brands to open up their wallets and spend extra money on leveraging their sponsorship over and above the money they originally paid.

Being equipped with amazing tools, measurement techniques and award-winning strategies that put you at the top of your sponsorship game?

If you’re tired of going it alone and want this kind of support, then it’s time to hit us up.

Because things won’t change unless you take action.

or send us an email  hello@sponsorshippantry.com

Dear Sponsors

It all started with the purchase of that seemingly ‘great’ sponsorship.

It was supposed to get lots of media attention and create all sorts of great opportunities for the company.

Now senior management are asking the team to show a return on investment and demonstrate the impact this sponsorship has had on the business.

There are rumours of budget cuts coming, that’s probably why the pressure is growing from the top.

No doubt the sponsorship budget will be one of the first budgets on the chopping block. The sales team is already piping up with the usual comments ‘we make money and all you do is spend it’.

It’s hard not to feel overwhelmed and lost. There must be a way to measure results and be great with sponsorship, other companies seem to spend millions on it, so surely, they must know how to do it, right?

Getting some extra budget for leveraging is what’s really needed, not a budget cut!  

What if there was a way to not only protect the sponsorship budget, but to actually grow it so the company can do some cool leveraging while getting great returns?

What if there was a way to successfully measure results and return on investment? A way to hand on heart say ‘heck yeah, this is totally worth it!’?

A way to impress senior management, achieve organisational objectives and also make your customers absolutely pumped.

The fantastic news is this is exactly what Sponsorship Pantry can help you with. We’ve stood in your shoes and we know exactly how to get your approach to sponsorship cranking along.

Any sponsor can have a powerful, efficient and accountable sponsorship portfolio.

It’s time to hit us up, because doing the same old thing will continue getting you the same old results.

or send us an email  hello@sponsorshippantry.com