Updated June, 2020

This Sponsorship Pantry was created for one simple goal – To improve the skills, quality and confidence of the sponsorship industry. We believe that if we have high quality sponsorship professionals who use best practice strategies then everyone wins. Brands want to sponsor more, and lots more amazing ideas, causes and initiatives get the support/funding they need in order to get off the ground.

Our founder and team members aim to share their best secrets and strategies for using or acquiring sponsorship. Any training which is provided is in no way designed to be a one size fits all, you still need to make decisions based on what is best for your individual circumstances. In saying that, we think our strategies are pretty darn good 🙂

This privacy policy sets out how This Site uses and protects any information that you give Flipp Factory Ltd when you use this Sponsorship Pantry website.

Sponsorship Pantry is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Sponsorship Pantry may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What data we collect

We may collect the following information:

  • Contact Information – This refers to your name, email, address and other information you provide our website

  • Website activity – This refers to your browsing activity on the Advertiser’s website.

  • Device and browser information – The device or browser you use to access this website.

  • Ad data – The online ads we have served (or attempted to serve) to you. It includes the number of times this has been served, the page the ad appeared on, and whether you clicked or not on the ad.

  • Data from Advertising Partners – This is data that we receive from other digital advertising companies that we work with (i.e. Adroll, Facebook, Google) to help us deliver ads to you and recognize you across browsers and devices.

We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookies: How We Use Them

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Sponsorship Pantry uses traffic log cookies to identify which pages are being used. By visiting Sponsorship Pantry, third parties (such as AdRoll, Facebook or Google etc) may place cookies on users’ browsers for targeted advertising purposes.

You can choose to accept or decline cookies. 

Most web browsers automatically accept cookies, but if you do not want to receive any targeted advertising from Sponsorship Pantry, you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, you are providing us permission to sent you communications for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by either unsubscribing, writing to, or emailing us at: (email)

  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting.

You may request details of personal information which we hold about you under applicable laws of New Zealand. A small fee will be payable. If you would like a copy of the information held on you please contact us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Dear Sponsorship Seeker

Working in a passion niche like Sports, Events, Charities, Content Creation or Gaming is a tremendously rewarding and often fun environment to work in.

Do you know what isn’t so fun about working in this niche though?

The constant struggle and requirement of securing new revenue to keep the doors open.

Every day, constantly balancing up between staff costs, operating costs, growing the organisation, investing in future developments and generating revenue.

Pursuing sponsorship from brands to help ease this pressure would surely mean everything would become so much easier, right?

But, how does someone actually get Sponsorship.? It sounds easy enough. Get some brand to pay big money in exchange for putting their logo on some marketing material. Boom, done!

Here’s how it normally goes.

It starts with developing sponsorship proposals with professional designs, great pictures and all the benefits that came to mind.

The proposals come with well thought out sponsorship levels like Gold, Silver and Bronze packages with varying amounts of free tickets, logo placements, the ability to activate and brand awareness opportunities.

It gets sent out to all the usual suspects, Nike, Coca-Cola, Banks, Insurance Companies, Car Companies, Travel Companies and so on.

But, for the most part, it falls flat on it’s face and hardly anyone even replies. Or it’s some generic email response which is generally a polite form of a big fat NO.

When a brand finally does come on board it’s so tough to keep them, let alone knowing how much money to ask for without scaring them away.

Half of them have regular staff turnover which means the relationship manager changes often, and of course their replacement wants to change or challenge everything that was already agreed upon.

Most of the time it seems next to impossible to actually get the brand to spend money on leveraging their sponsorship, while at the same time they’re wondering why they’re not getting sales from the sponsorship.

It was all supposed to an easy fix to the financial struggle of working in a passion niche. Now it seems more like a full-time job.

That doesn’t sound so fun anymore.

If only there was a way to approach brands and not only do they return emails about sponsorship proposals, but they get excited to chat about it and interested in hearing more. How much of a difference would that make?

Imagine having enough confidence and not worrying about how much money to ask for?

Finding a way to get brands to open up their wallets and spend extra money on leveraging their sponsorship over and above the money they originally paid.

Being equipped with amazing tools, measurement techniques and award-winning strategies that put you at the top of your sponsorship game?

If you’re tired of going it alone and want this kind of support, then it’s time to hit us up.

Because things won’t change unless you take action.

or send us an email  hello@sponsorshippantry.com

Dear Sponsors

It all started with the purchase of that seemingly ‘great’ sponsorship.

It was supposed to get lots of media attention and create all sorts of great opportunities for the company.

Now senior management are asking the team to show a return on investment and demonstrate the impact this sponsorship has had on the business.

There are rumours of budget cuts coming, that’s probably why the pressure is growing from the top.

No doubt the sponsorship budget will be one of the first budgets on the chopping block. The sales team is already piping up with the usual comments ‘we make money and all you do is spend it’.

It’s hard not to feel overwhelmed and lost. There must be a way to measure results and be great with sponsorship, other companies seem to spend millions on it, so surely, they must know how to do it, right?

Getting some extra budget for leveraging is what’s really needed, not a budget cut!  

What if there was a way to not only protect the sponsorship budget, but to actually grow it so the company can do some cool leveraging while getting great returns?

What if there was a way to successfully measure results and return on investment? A way to hand on heart say ‘heck yeah, this is totally worth it!’?

A way to impress senior management, achieve organisational objectives and also make your customers absolutely pumped.

The fantastic news is this is exactly what Sponsorship Pantry can help you with. We’ve stood in your shoes and we know exactly how to get your approach to sponsorship cranking along.

Any sponsor can have a powerful, efficient and accountable sponsorship portfolio.

It’s time to hit us up, because doing the same old thing will continue getting you the same old results.

or send us an email  hello@sponsorshippantry.com