Working in a passion niche like Sports, Events, Charities, Content Creation or Gaming is a tremendously rewarding and often fun environment to work in.
Do you know what isn’t so fun about working in this niche though?
The constant struggle and requirement of securing new revenue to keep the doors open.
Every day, constantly balancing up between staff costs, operating costs, growing the organisation, investing in future developments and generating revenue.
Pursuing sponsorship from brands to help ease this pressure would surely mean everything would become so much easier, right?
But, how does someone actually get Sponsorship.? It sounds easy enough. Get some brand to pay big money in exchange for putting their logo on some marketing material. Boom, done!
Here’s how it normally goes.
It starts with developing sponsorship proposals with professional designs, great pictures and all the benefits that came to mind.
The proposals come with well thought out sponsorship levels like Gold, Silver and Bronze packages with varying amounts of free tickets, logo placements, the ability to activate and brand awareness opportunities.
It gets sent out to all the usual suspects, Nike, Coca-Cola, Banks, Insurance Companies, Car Companies, Travel Companies and so on.
But, for the most part, it falls flat on it’s face and hardly anyone even replies. Or it’s some generic email response which is generally a polite form of a big fat NO.
When a brand finally does come on board it’s so tough to keep them, let alone knowing how much money to ask for without scaring them away.
Half of them have regular staff turnover which means the relationship manager changes often, and of course their replacement wants to change or challenge everything that was already agreed upon.
Most of the time it seems next to impossible to actually get the brand to spend money on leveraging their sponsorship, while at the same time they’re wondering why they’re not getting sales from the sponsorship.
It was all supposed to an easy fix to the financial struggle of working in a passion niche. Now it seems more like a full-time job.
That doesn’t sound so fun anymore.
If only there was a way to approach brands and not only do they return emails about sponsorship proposals, but they get excited to chat about it and interested in hearing more. How much of a difference would that make?
Imagine having enough confidence and not worrying about how much money to ask for?
Finding a way to get brands to open up their wallets and spend extra money on leveraging their sponsorship over and above the money they originally paid.
Being equipped with amazing tools, measurement techniques and award-winning strategies that put you at the top of your sponsorship game?
If you’re tired of going it alone and want this kind of support, then it’s time to hit us up.
Because things won’t change unless you take action.
or send us an email hello@sponsorshippantry.com
It all started with the purchase of that seemingly ‘great’ sponsorship.
It was supposed to get lots of media attention and create all sorts of great opportunities for the company.
Now senior management are asking the team to show a return on investment and demonstrate the impact this sponsorship has had on the business.
There are rumours of budget cuts coming, that’s probably why the pressure is growing from the top.
No doubt the sponsorship budget will be one of the first budgets on the chopping block. The sales team is already piping up with the usual comments ‘we make money and all you do is spend it’.
It’s hard not to feel overwhelmed and lost. There must be a way to measure results and be great with sponsorship, other companies seem to spend millions on it, so surely, they must know how to do it, right?
Getting some extra budget for leveraging is what’s really needed, not a budget cut!
What if there was a way to not only protect the sponsorship budget, but to actually grow it so the company can do some cool leveraging while getting great returns?
What if there was a way to successfully measure results and return on investment? A way to hand on heart say ‘heck yeah, this is totally worth it!’?
A way to impress senior management, achieve organisational objectives and also make your customers absolutely pumped.
The fantastic news is this is exactly what Sponsorship Pantry can help you with. We’ve stood in your shoes and we know exactly how to get your approach to sponsorship cranking along.
Any sponsor can have a powerful, efficient and accountable sponsorship portfolio.
It’s time to hit us up, because doing the same old thing will continue getting you the same old results.
or send us an email hello@sponsorshippantry.com
