About Us

Sponsorship Pantry was founded by a passionate sponsorship professional who earned his stripes delivering best practice sponsorships to every side of the equation, from not-for-profits, to professional sports teams, international events and cultural events, right through to managing sponsorship portfolios for billion dollar companies.

Having won multiple sponsorship and marketing awards, including New Zealand’s Top Sponsorship Professional Award, he realised no institution, course or individual was teaching the unique insights he’d gained over the years.

So he founded Sponsorship Pantry to give people all the ingredients they need to create incredible partnerships.

“I’m on a mission to create and educate sponsorship professionals from all walks of life. I believe that through creating epic sponsorship professionals we can create a stronger, commercially savvy and fruitful sponsorship industry.

As a result, sponsorship seekers will realise their full value and potential, while corporate sponsors will gain great returns and support more great causes.”

Mike Wootton – CEO & Founder

Testimonials

What Others Are Saying

Sponsorship Pantry are the original gangsters when it comes to Sponsorship!

Mike is a great guy, he's super knowledgeable about sponsorship and much of what he has to share you simply won't find anywhere else.

Mike and the team are incredibly generous with their time and knowledge. They are such a givers and are great people in so many aspects.

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Dear Sponsorship Seeker

Working in a passion niche like Sports, Events, Charities, Content Creation or Gaming is a tremendously rewarding and often fun environment to work in.

Do you know what isn’t so fun about working in this niche though?

The constant struggle and requirement of securing new revenue to keep the doors open.

Every day, constantly balancing up between staff costs, operating costs, growing the organisation, investing in future developments and generating revenue.

Pursuing sponsorship from brands to help ease this pressure would surely mean everything would become so much easier, right?

But, how does someone actually get Sponsorship.? It sounds easy enough. Get some brand to pay big money in exchange for putting their logo on some marketing material. Boom, done!

Here’s how it normally goes.

It starts with developing sponsorship proposals with professional designs, great pictures and all the benefits that came to mind.

The proposals come with well thought out sponsorship levels like Gold, Silver and Bronze packages with varying amounts of free tickets, logo placements, the ability to activate and brand awareness opportunities.

It gets sent out to all the usual suspects, Nike, Coca-Cola, Banks, Insurance Companies, Car Companies, Travel Companies and so on.

But, for the most part, it falls flat on it’s face and hardly anyone even replies. Or it’s some generic email response which is generally a polite form of a big fat NO.

When a brand finally does come on board it’s so tough to keep them, let alone knowing how much money to ask for without scaring them away.

Half of them have regular staff turnover which means the relationship manager changes often, and of course their replacement wants to change or challenge everything that was already agreed upon.

Most of the time it seems next to impossible to actually get the brand to spend money on leveraging their sponsorship, while at the same time they’re wondering why they’re not getting sales from the sponsorship.

It was all supposed to an easy fix to the financial struggle of working in a passion niche. Now it seems more like a full-time job.

That doesn’t sound so fun anymore.

If only there was a way to approach brands and not only do they return emails about sponsorship proposals, but they get excited to chat about it and interested in hearing more. How much of a difference would that make?

Imagine having enough confidence and not worrying about how much money to ask for?

Finding a way to get brands to open up their wallets and spend extra money on leveraging their sponsorship over and above the money they originally paid.

Being equipped with amazing tools, measurement techniques and award-winning strategies that put you at the top of your sponsorship game?

If you’re tired of going it alone and want this kind of support, then it’s time to hit us up.

Because things won’t change unless you take action.

or send us an email hello@sponsorshippantry.com